{"id":568,"date":"2009-02-23T16:20:15","date_gmt":"2009-02-23T21:20:15","guid":{"rendered":"http:\/\/www.jesperjuul.net\/ludologist\/?p=568"},"modified":"2009-02-23T16:20:21","modified_gmt":"2009-02-23T21:20:21","slug":"brand-slapping","status":"publish","type":"post","link":"https:\/\/www.jesperjuul.net\/ludologist\/2009\/02\/23\/brand-slapping\/","title":{"rendered":"Brand Slapping"},"content":{"rendered":"<p>Learned a new word the other day: <em>Brand Slapping<\/em> is when you take a well-known game genre (say Snakes and Ladders or <a href=\"http:\/\/www.lilyallenmusic.com\/lily\/fear\">platform games<\/a>) and apply a brand on top of it without really changing anything.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learned a new word the other day: Brand Slapping is when you take a well-known game genre (say Snakes and Ladders or platform games) and apply a brand on top of it without really changing anything.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-568","post","type-post","status-publish","format-standard","hentry","category-games"],"_links":{"self":[{"href":"https:\/\/www.jesperjuul.net\/ludologist\/wp-json\/wp\/v2\/posts\/568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jesperjuul.net\/ludologist\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jesperjuul.net\/ludologist\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jesperjuul.net\/ludologist\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jesperjuul.net\/ludologist\/wp-json\/wp\/v2\/comments?post=568"}],"version-history":[{"count":0,"href":"https:\/\/www.jesperjuul.net\/ludologist\/wp-json\/wp\/v2\/posts\/568\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.jesperjuul.net\/ludologist\/wp-json\/wp\/v2\/media?parent=568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jesperjuul.net\/ludologist\/wp-json\/wp\/v2\/categories?post=568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jesperjuul.net\/ludologist\/wp-json\/wp\/v2\/tags?post=568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}