Comments on: Using trademarked objects in a video game https://www.jesperjuul.net/ludologist/2020/04/28/using-trademarked-objects-in-a-video-game/ My name is Jesper Juul, and I am a Ludologist [researcher of the design, meaning, culture, and politics of games]. This is my blog on game research and other important things. Wed, 01 Jul 2020 10:28:23 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: Gargeshwari https://www.jesperjuul.net/ludologist/2020/04/28/using-trademarked-objects-in-a-video-game/comment-page-1/#comment-109459 Wed, 01 Jul 2020 10:28:23 +0000 https://www.jesperjuul.net/ludologist/?p=2673#comment-109459 I was always thinking of making a futuristic flying car racing game. I wanted to involved real brands instead of making my own ones, since a lot of car brands already have established identities. I wanted to extrapolate these identities into the far future. Creating new brands of my own probably wouldn’t strike the same chord as seeing a Ferrari or an Aston Martin, as these brands already have certain ideologies, aesthetics, and performances that people recognise and identify with. Would that be considered a valid artistic goal?

Also, South Park regularly represents brands like Apple and Amazon explicitly by name, although they do skew the logos and likeness of these brands. What protection does that come under?

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