By: Jesper

Jesper — Wed, 19 Aug 2015 16:56:38 +0000

@Gustavo I fully understand your point. It is not framed as “gamified”.
However, and this was one of the points in The Art of Failure, there is little practical difference between the data-driven workplace and the gamified workplace. Gamification – and this is my argument – is easily used to mask a straightforward inhumane and purely data-driven organizational structure.

By: Gustavo Tondello

Gustavo Tondello — Wed, 19 Aug 2015 15:04:21 +0000

While I agree that this is a terrible example of a workplace, I think that framing it as a gamified workplace is too far from reality. Described practices are too far from other cases of gamification described elsewhere. And while some of the “mechanics” employed may seem similar to those used in gamification projects, they are not assembled in the way that is recommended and observed in most gamification projects. Nor there is any indication that the implementation of the practices where inspired by gameful design. Instead, the article clearly states that it was inspired by data-driven management, which just cannot be considered a synonym for gamification–although some gamification implementations also employ data collection and analysis, we cannot assume that every data-driven application can be considered gamification.
It is a terrible example of (data-driven) management. But in no way can this be considered an example of gamification, or an indication of the potential of a well executed gamification project.
Gustavo Tondello.

Comments on: Amazon: Terrors of the Gamified Workplace

By: Jesper

By: Gustavo Tondello