Comments on: In-game Political Ads https://www.jesperjuul.net/ludologist/2008/10/14/in-game-political-ads/ My name is Jesper Juul, and I am a Ludologist [researcher of the design, meaning, culture, and politics of games]. This is my blog on game research and other important things. Mon, 20 Oct 2008 15:18:54 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: DDams https://www.jesperjuul.net/ludologist/2008/10/14/in-game-political-ads/comment-page-1/#comment-53187 Mon, 20 Oct 2008 15:18:54 +0000 http://www.jesperjuul.net/ludologist/?p=480#comment-53187 I wonder if the players, when deeply focused on playing the game, will still realize the content of the ads ;)

After all, several studies (including Jesper’s) points out that the players are able to “mentally filter” the information displayed by the game to keep the only information relevant to win.

So, are these kind of in-game advertising non related to gameplay really useful or efficient ?

]]> By: walking paper scraps :: walking paper https://www.jesperjuul.net/ludologist/2008/10/14/in-game-political-ads/comment-page-1/#comment-53183 Fri, 17 Oct 2008 16:03:52 +0000 http://www.jesperjuul.net/ludologist/?p=480#comment-53183 […] In-game campaigning from Obama. From GigaOm: Last week we noted unconfirmed sightings of an “Obama for President” billboard in […]

]]> By: Flynn https://www.jesperjuul.net/ludologist/2008/10/14/in-game-political-ads/comment-page-1/#comment-53179 Wed, 15 Oct 2008 04:57:12 +0000 http://www.jesperjuul.net/ludologist/?p=480#comment-53179 This is more direct than we’ve seen before, but live ads in internet connected games aren’t new. But again, usually far more subtle. Just in time for me to be assigned a paper…

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